Category Archives: UX Design

The Realities Of User Experience Design Within The Luxury Industry




 


 

For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value.


The Realities Of UX Design In The Luxury Industry

Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.

The post The Realities Of User Experience Design Within The Luxury Industry appeared first on Smashing Magazine.


Source: Smashing Magazine

How Functional Animation Helps Improve User Experience




 


 

Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors.


How Functional Animation Helps Improve User Experience

As of late, more and more designers are incorporating animation as a functional element that enhances the user experience. Animation is no longer just for delight; it is one of the most important tools for successful interaction.

The post How Functional Animation Helps Improve User Experience appeared first on Smashing Magazine.


Source: Smashing Magazine

Becoming A Better Facilitator




 


 

Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It’s an important and often under-appreciated skill for designers and other UX professionals to gain. It’s especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous discovery and shared understanding.


Becoming A Better Facilitator

Any kind of working session or meeting in which design decisions are being shaped needs a facilitator. The authors of Sprint, the popular book about running five-day design sprints, compare the facilitator’s role to Brad Pitt’s character in Ocean’s Eleven: The facilitator “keeps the heist running.” But you don’t need to run a week-long workshop to benefit from facilitation skills.

The post Becoming A Better Facilitator appeared first on Smashing Magazine.


Source: Smashing Magazine

Improving The UX Of Names With Vocalizer.js




 


 

We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different ways to use it.


Improving The UX Of Names With Vocalizer.js

Earlier this year, I redesigned my portfolio website. During this process, I decided to add a feature that educated visitors on how to say my name. One day, I opened the “Voice Memos” app on my iPhone, tapped “Record”, and asked my wife to say my first name. Then, I embedded a small button onto the landing page after my first name. Clicking on that button would play the audio file of my name.

The post Improving The UX Of Names With Vocalizer.js appeared first on Smashing Magazine.


Source: Smashing Magazine

Strategies For Effective Mobile Landing Pages




 


 

When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the goal, you want to ensure that every piece of the user experience works toward fulfilling that goal.


Strategies For Effective Mobile Landing Pages

If you don’t yet have goals in mind, start by defining goals. Are you seeking to generate a 10% increase in qualified leads? Are you looking to build sales by 20%? Establishing clear key performance indicators based on what will benefit your business will ultimately help you understand how to properly approach a landing page.

The post Strategies For Effective Mobile Landing Pages appeared first on Smashing Magazine.


Source: Smashing Magazine

Conversational Design Essentials: Tips For Building A Chatbot




 


 

Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response?


Conversational Design Essentials: Tips For Building A Chatbot

Conversational interfaces have become the new hotness in UX design. Google is about to release a new virtual assistant chatbot; Facebook has already launched the updated Messenger platform with chatbots; and Microsoft went as far as to claim that the operating system of the future isn’t Windows, but “conversation as a platform.”

The post Conversational Design Essentials: Tips For Building A Chatbot appeared first on Smashing Magazine.


Source: Smashing Magazine

Icons As Part Of A Great User Experience




 


 

Icons are an essential part of many user interfaces, visually expressing objects, actions and ideas. When done correctly, they communicate the core idea and intent of a product or action, and they bring a lot of nice benefits to user interfaces, such as saving screen real estate and enhancing aesthetic appeal. Last but not least, most apps and websites have icons. It’s a design pattern that is familiar to users.


Icons As Part Of A Great User Experience

Despite these advantages, icons can cause usability problems when designers hide functionality behind icons that are hard to recognize. An icon’s first job is to guide users to where they need to go, and in this article we’ll see what it takes to make that possible. If you want to take a go at creating your own icons, you can download and test Adobe’s Experience Design CC for free and get started right away.



The post Icons As Part Of A Great User Experience appeared first on Smashing Magazine.


Source: Smashing Magazine

How To Build Honest UIs And Help Users Make Better Decisions




 


 

Many apps today, such as Google Now, Spotify and Amazon, make assumptions about user preferences based on personal data. They may even use this information to make decisions on our behalf, without any direct input from us. For example, Facebook tailors your news feed and Amazon recommends products  —  both hiding “irrelevant” information and only showing what they think you will like.


How To Build Honest UIs And Help Users Make Better Decisions

This type of design pattern, where user choice is removed, has recently been coined “anticipatory design”. Its aim is to leverage data on user behavior to automate the decision-making process in user interfaces. The outcome lowers the excessive number of decisions people currently make, thereby reducing decision fatigue and improving decisions overall.




The post How To Build Honest UIs And Help Users Make Better Decisions appeared first on Smashing Magazine.


Source: Smashing Magazine

Essential Skills To Become A Great UI/UX Designer

You’re reading Essential Skills To Become A Great UI/UX Designer, originally posted on Designmodo. If you’ve enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

Essential Skills To Become A Great UI/UX Designer

It’s frustrating to find job offers looking for a UI/UX designer. While these two skillsets are closely related, their skills don’t always overlap. A quality UI designer may not understand user experience psychology. Just like a top-tier UX designer might not be a master of Photoshop or Sketch. But there is a good amount of […]



Source: Designmodo

How Changing the UX 180 Degrees Made Grew Sales By 180%

You’re reading How Changing the UX 180 Degrees Made Grew Sales By 180%, originally posted on Designmodo. If you’ve enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

How changing the UX 180° made our sales grow by 180%

Bannersnack’s Design Journey and Case Study Were you ever asked to fully change the experience and UI of a product that is used by more than 3 million people? Well, it happened to me. Let me tell you my story and the journey of the 180-degree change of Bannersnack. Have you heard about Bannersnack? If […]



Source: Designmodo