Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors.
As of late, more and more designers are incorporating animation as a functional element that enhances the user experience. Animation is no longer just for delight; it is one of the most important tools for successful interaction.
In the last few years, the way we design infographics has changed significantly. Infographics have evolved from static graphics to rich, interactive experiences with animation and video elements, all tailored to the uniqueness of the content, instead of pressing it into a precast mold. For this round-up, I have collected some of the best of infographic design to see what these kinds of engaging and informative experiences can look like today.
Most of the infographics on this list were chosen to showcase different ways that designers have approached data visualization. However, there are also a few hybrids here that illustrate the disappearing boundaries between infographics and richer multimedia experiences in creating engaging content and compelling stories. Deviating from the traditional infographic form means that we tread into more complex media territory, but such experimentation with technology and narrative will be key in shaping the future of infographic design.